Most marketers believe that the process of producing high-quality leads is significantly challenging to their businesses.
Yet these businesses are aware that without the right lead generation strategies in place, they cannot be able to experience growth. If your business is yet to determine the lead generation strategies to employ in 2020, it is essential to prioritize this process.
Xtrim Digitech can assist your business to scale its lead generation process at twice the speed. The lead generation specialists at Xtrim Digitech in Indore Branch know how to use the best methods amalgam of proven techniques to generate leads.
Changes in Marketing Trends in 2020
Before you determine which approach to use, your business must discover the latest trends in lead generation for 2020. Every year, marketing trends change. New patterns emerge that impact the strategies large and small businesses employ to achieve growth.
Existing marketing approaches change for the better. If your business is not aware of these changes, growth is likely to be impeded.
Any company that expects to explore contemporary marketing trends to achieve growth must embrace and adopt the movements that take place in the market. Experts at Xtrim Digitech know what it takes to implement advanced approaches that have been demonstrated to produce desired results. Here are the top 5 lead generation trends that businesses need to prioritize to grow in 2020.
1. Influencer Marketing is Not Dead
Spending on influencer marketing experienced a remarkable increase in 2019. Most industries added on their budget, and in 2020, this trend will continue. While influencer marketing is experiencing growth, there is a lot of innovation that is taking place within the influencer marketing approach. Businesses are getting into collaborations with influencers in their niche, and this has led to agile lead generation.
According to Social Media Today, 67% of marketers have stated that they will put more of their marketing budget into influencer marketing. That will result in an improvement in their conversion rates, and better ROI for their business. The Telsa Media digital marketing team has the knowledge and experience to help you leverage the power of influencer marketing to boost your lead generation efforts.
2. Voice Search and Local Search is Highly Effective
Voice search and local search will continue to influence lead generation marketing massively in 2020. Analysts envision voice searches to account for more than 50% of all searches. As businesses continue to optimize for voice-based search, the technology will continue to take the lead in digital marketing. Voice search has brought about considerable changes to Google and SEO, especially for local businesses. Many consumers prefer to use voice search when looking for something close to their location. More than half of the consumers that perform a local search on their smartphones will probably visit a store within a day.
Consumers prefer voice search because of its convenience and speed. According to Bright Local, more than 56% of consumers in the US used their handheld devices for voice searches in 2018 to locate businesses within their locality. Local voice search is becoming increasingly popular and is a trend that will continue in 2020. Telsa Media’s digital marketing skills can help your business take advantage of voice-based search technology to generate more leads for your business.
3. Content Marketing Will Distinguish You From the Competition
Content marketing consists of the generation and the spreading of applicable and enlightening information to increase brand awareness. When you make people aware of your brand, that knowledge will generate leads for your business.
In 2020, you need to make sure your content can be distinguishable from your competitors. Users want content that is engaging, applicable, and informative.
Nonetheless, content should also expedite the user’s experience. The content must able to show the competence of your business. It must demonstrate how your services can be of assistance to your audience. Your content should also share past successes. With that, you will be able to generate qualified leads. Telsa Media is a pioneer in the area of digital content. The Agency’s unique position can help propel your business to the top of the Search Engine Result Pages (SERP).
4. Video Marketing Can Exponentially Increase Engagement
In 2019, the growth of video was exponential. Internet marketing gurus have forecast this growth to continue and expect it to account for 82% of the entire online traffic by 2022. Where video marketing is concerned, the possibilities are endless. All consumers need to access videos online at any time and anywhere. Video is one of the best approaches to increase engagement and sales. It is one of the most effective methods for enhancing brand perception and achieving accelerated lead generation.
Opinion Monster reports that 87% of video marketers believe that video marketing has improved traffic to their websites. Are you ready to take your video marketing efforts to the next level? Collaborate with Telsa Media and watch lead generation grow, and your engagement receive an exponential boost.
5. Email Marketing Still a Major Lead Generation Force
As the technological arena has continued to transform, email marketing is not left far behind. Instead, it has made adjustments and gone through a process of fine-tuning. As a result, it has become an excellent tool for lead generation. According to the Statista website, there were 3.8 billion email users worldwide. By 2023, that number will be about 4.5 billion. Campaign Monitor’s website states that about 60% of marketers still get the most return on investment from email. Statistics by the Slide Share website indicate that more than 60% of customers prefer brands to provide them with information through the use of email.
If you make your emails conspicuous, personalized, and optimized for mobile devices, you can receive quality leads from your email marketing campaigns. You can also integrate your emails with social media, and make them interactive through the use of videos.